If there’s some event coming up and you’ve been tasked with representing the company that you work for at this event, it’s natural for you to feel a bit of pressure on your shoulders. It is a lot of responsibility and you have a fixed budget to get it all done under. Here’s the thing you’re going to overthink it till you panic but if you stay calm, you can be focused and organized instead – this is the kind of mindset you need to be in to make this thing happen.
For starters, the budget you’ve been allowed to set up a stall or booth at the event is more than enough to cover everything you have to get done, so use it sparingly. If you worry too much about running out of cash, you’ll hold back and that’s not what you want people to see your company as – show them that you do not hold back.
Go all out with printed media, hand out those brochures like there’s no tomorrow. Have banners all over the place that let visitors know where you’re located and what you do. You’re going to be representing your business and your printed media is how you’re going to do it. There’s obviously a lot more you’ll have to oversee before the actual date of the event as well so you might not have all the time to go to a print shop for all of this.
You can always just check out a print shop that offers online banner printing and send them the creative designs you’ve created along with your graphics designer team. Printed media doesn’t cost too much and the more you get made, the more money you can end up saving so there’s no reason to hold back.